About us
Commercial Real Estate Finance
ADROC Capital provides commercial real estate finance solutions for multifamily and healthcare properties nationwide. We specialize in FHA insured loan programs, affordable housing, and new construction development. We offer our services as a direct lender, third-party originator, and consultant.
EXPERIENCE MATTERS
SERVICE & EXECUTION
ADROC’s principals have successful experience at every level of the loan origination and servicing process. We anticipate issues and solve problems so you can stay focused on your business.
ADROC’s clients receive top-notch service from seasoned professionals along with the best execution on loan terms and interest rate.
GREATER ACCESS
INTEGRITY & TRANSPARENCY
ADROC’s clients work with key principals and decision makers throughout the process. We’re always available. We’re happy to help.
ADROC employs the Golden Rule in its business dealings. You will always receive straight-talk, honest assessments and feedback.
Avi Brum
Principal
Robert (“Avi”) Brum, CPA is the Founder and CEO of Adroc Capital. He brings over 20 years of experience and $2 billion in transaction volume in real estate development and finance projects, and specializes in multifamily and healthcare developments and FHA insured financing. Prior to forming Adroc Capital, Avi worked at Rockhall Funding Corp. as Vice President of Finance where he oversaw all financial operations, including capital markets activities and banking relationships, and played a critical role in corporate development. Avi also originated and/or underwrote a wide variety of apartment and healthcare loans, closing in excess of $700 million in FHA insured loans and was ultimately promoted to Executive Vice President.
Early in his career, Avi worked in Grant Thornton’s public audit practice and served as controller for multifamily and healthcare developments for a New York area developer, where he oversaw over $250 million in multifamily and healthcare developments. This experience proved invaluable, affording him firsthand knowledge of the challenges and pressures facing real estate investors and developers.
Avi has been approved by HUD as an FHA MAP and LEAN Underwriter and Construction Loan Administrator. He is also a New York licensed Certified Public Accountant and a graduate of Touro College with a Bachelor’s of Science in Accounting, summa cum laude.
Mail:
Phone: 123-456-7890
Julie Tyler
FHA Deputy Chief Underwriter
Julie Tyler is Adroc Capital's FHA Deputy Chief Underwriter and Director of Healthcare Lending. Julie is an approved FHA MAP and LEAN underwriter with over 20 years of experience structuring and closing complex HUD-insured transactions across multifamily and healthcare sectors. She has underwritten and closed over $850 million in FHA deals, including affordable housing, LIHTC, RAD conversions, market-rate and senior housing facilities such as assisted living, memory care and skilled nursing care facilities.
Julie has held leadership underwriting roles – including as FHA Chief and Deputy Chief Underwriter – at national and regional banking institutions. Her experience spans new construction, substantial rehab, and acquisitions with complex financing layers including bonds, tax credits, including properties with fixed and variable tax exemptions and Medicaid waivers (assisted living/memory care).
Holding both MAP and LEAN certifications, Julie has substantial regulatory knowledge and a consistent track record of understanding HUD processes that lead to successful closings. She graduated with a Business of Science degree from Assumption University and has a Masters of Science Degree from The Johns Hopkins University. She is also a current Member the Appraisal Institute (MAI).
Mail:
Phone: 123-456-7890
Stu Bienenstock
Director, Capital Markets & Business Development
Stu Bienenstock is Director of Capital Markets and Business Development at Adroc Capital. He brings over two decades of expertise in real estate investment and finance. Previously, as co-founder of the Ghermezian family office and Managing Director at Triple Five, Stu spearheaded complex debt and equity partnerships, site selection, acquisitions, and tailored financing solutions, successfully executing transactions exceeding $3 billion. Prior to Triple Five, Stu honed his finance and real estate skills at Bank of New York and Ernst & Young. Stu earned an MBA with a concentration in real estate from Columbia University.
Mail:
Phone: 123-456-7890
Assa Eldar
Director, Sales
Assa is Director of Sales at Adroc Capital. Assa built his career leading business development teams, where he scaled the company's outbound organization from the ground up. He holds a Bachelor of Law and Business Administration, giving him a sharp handle on the legal and commercial mechanics behind complex deals. At Adroc, Assa brings that experience to structuring and closing complex transactions as part of the firm's deal origination and lead generation efforts.
Abigail Cohen
Director, Technology and Automation
Abigail ("Gili") Cohen, MBA, PhD leads technology and automation implementation at Adroc Capital. Her background is in bringing smart technology and automation into services to make them more efficient and accurate. Earlier in her career, she worked as a business consultant and data analyst. She holds an MBA and a PhD from Bar-Ilan University.
Scott Brown
Director, Credit Committee
Scott Brown is a board advisor and loan credit committee member with Adroc Capital. Scott is responsible for reviewing loan applications and providing guidance on key credit decisions and other important matters affecting the business.\n\nPrior to Adroc, Scott Brown served as Executive Vice President and Chief Underwriter of mid-sized FHA MAP & LEAN lender and Ginnie Mae issuer/servicer, which Scott co-founded. As a HUD designated MAP Chief Underwriter and LEAN Healthcare Underwriter, Scott oversaw the company's loan underwriting and provided direction and guidance to the entire operation. \n\nScott previously held senior officer positions at two other FHA lenders and worked in mortgage trading and finance on Wall Street. His experience also includes employment at FNMA after completing a Congressional Fellowship with the U.S. Senate Subcommittee on Housing and Urban Affairs. He has also served in a volunteer capacity as chairperson of his local housing authority. Scott’s diverse background in finance and housing makes him an invaluable resource to the organization and our clients. \n\nScott has been approved by HUD as an FHA MAP and LEAN Underwriter. Dr. Brown received his Bachelor’s (Experimental Psychology) from Brown University, his Master’s (Urban Planning) from San Diego State University and his Ph.D. (Environmental Planning and Design) from The Pennsylvania State University.
Rachel Portal
Controller
Rachel Portal, CPA, is Controller and Head of Human Resources at Adroc Capital. She has over 15 years of experience in the real estate and finance industry, including senior accounting roles at Simcoe Capital Management, a New York-based hedge fund manager that invests in U.S. small- and mid-cap companies, and Talpion Fund Management, a New York-based single family office that invests in public securities, real estate, private equity, and venture capital. She began her career as a Senior Accountant at Deloitte & Touche in New York City. Rachel holds a Bachelor of Arts in Accounting from Queens College and is a New York Certified Public Accountant.
HUD Loan Originator
I have over 30 years' experience in the ownership and operations of multifamily real estate in New York — starting as a property manager and working through every layer of the business: leasing, maintenance, tenant relations, litigation, liability, rent collections, bank negotiations, ground-up development, and lease-up. That experience doesn't sit on a shelf. It's the lens I bring to every financing opportunity.
Today, I originate HUD loans at Adroc Capital, a direct HUD lender focused on multifamily and healthcare properties nationwide. HUD financing — 35-year fixed, fully amortizing, non-recourse, fully assumable — is the most powerful long-term capital structure in the market. It's also misunderstood. Most operators don't know when it fits or how to access it. I do.
Business Development & Process Strategy
The Adroc Difference starts with being owned by multifamily property owners who understand firsthand the challenges of financing and bring that real-world experience into every transaction.
At Adroc Capital, I applied my business development and operations experience to multifamily and healthcare HUD financing, restructuring the sales and client process from initial interest through closing.
I created a systemized yet highly personalized client process through our customized CRM, tracking every call, email, document, task, and follow-up with clear ownership and timing—while keeping clients informed and personally involved throughout the transaction.
I structured this around:
The Adroc Clock Methodology
Review First — Our analysts and underwriters review each deal before moving forward.
Early Site Visits to Flag Issues — Identify potential HUD issues early, saving clients time, money, and surprises.
Clear Roadmap — Documents, responsibilities, and timelines are established upfront.
Dedicated Coordinator — One point of contact throughout the process.
Managed Through Closing — Third parties, documentation, and follow-ups are coordinated through closing.
The result is a process built around structure, speed, accountability, transparency, and personal attention.